Foreword 3 Knowledge is king 4 Making a start 6 Where to find students 7 Your Image 8 Home office or own office 10 Invoices 11 Considerations for your charge rate 12 Willingness to pay 14 Dynamic pricing: Personalise all charge rates 15 Reverse bonus pricing 16 Official bodies 17 The pain threshold rate 18 Discounting your rates 19 Working for free 20 Determining your charge rates 21 Economic down turns 25 Once a client accepts your offer 27 Verbal or written agreement 28 Another critical time 29 Offering another time slot 30 Trial lessons 31 Payment in advance or arrears 33 Increasing your charges 34 Beware of doing something for free 36 Rate ranges 37 Seminars - fixed price or daily rate? 39 Advertising your services, marketing and websites 40 Coaching professional clients 42 Reducing your costs 43 References 44 Contracts and agreements 45 Cancellations 46 late payments 47 Beware of the conman teacher 48 Investing a little for your future well-being 49 Odds and ends 50 more to come ....